Bad News For Spotify As Citi Says Podcast Bet Not Paying Off
Citi analysts don’t believe Spotify’s big podcasting bet is paying off, according to a note they sent to investors.
Spotify has invested heavily in the podcast market, acquiring companies Anchor, Gimlet Media and Parcast. The company has also inked high profile, exclusive deals, such as for The Joe Rogan Experience. Spotify obviously is concerned with diversifying its business from its core streaming music service, especially given the pressure it is facing from Apple, Pandora and others.
The only problem? Citi analysts don’t believe Spotify’s efforts are paying off, according to CNBC.
“The cadence of Premium gross additions (through 3Q20) and app download data (through 4Q20) do not show any material benefit from recent podcast investments (that began in 2019),” the analysts wrote.
Citi has downgraded Spotify from neutral to sell, leading to a drop of 6.5% of the company’s stock.
-
Roku Angers Users With Ads On StartupApple Event Expected March 23 for iPad Pro, AirTags, AirPods and Apple TVNokia Cutting 10,000 Jobs to Better Focus on 5GWhatsApp, Instagram and Facebook Apps Experienced OutageMastering OffPayPal Launches ‘Checkout With Crypto’ in USGM’s Newest Trucks Have Worse Gas Mileage Due to Chip ShortageIndia May Ban All Types of CryptocurrencyMastering LinkedIn FollowTikTok Draws Scrutiny and Warning From EU
Next article:FCC Wants Court to Reinstate Its Ability to Levy Fines
- ·Unveiling the Digital Diamonds: A Conversation with a CMO
- ·India Will Give $1 Billion to Chip Manufacturers That Set Up In
- ·Google and Microsoft Square Off Over News Industry
- ·India Will Give $1 Billion to Chip Manufacturers That Set Up In
- ·Revealing Insights from the 2024 Email Marketing Benchmarks Report
- ·Dropbox Will Acquire DocSend
- ·Biden Administration Plans to Deliver Broadband to All Within Eight Years
- ·Verizon and T
- ·Impossible Foods CEO Peter McGuinness Unveils New Marketing Strategy to Capture Growing Plant
- ·YouTube Can Now Check For Copyright Issues During Upload
- ·AT&T Will Start Counting HBO Max Against Data Plans
- ·Verizon Look Forward: Streaming and Mobile Gaming Big Pandemic Winners
- ·Rumble Inc. Shatters Expectations with Strong Q4 2023 Earnings
- ·Salesforce and JPMorgan Unloading Office Space in Remote Work Transition
- ·Slack Rolls Out Direct Messages to Anyone
- ·Facebook Announces Platform to Support Writers and Journalists